Why Benjamin Moore Paint?

Paint Tips

Benjamin Moore Paint Color Lock Technology

The Gennex Advantage


Benjamin Moore’s proprietary zero-VOC colorant system sets it apart from the competition. Typical colorants weaken paint, making it thinner and more difficult apply. They also reduce washability, allowing color to easily rub off and fade.


Gennex colorants with zero-VOC’s actually fortify the paint, so it maintains its original viscosity in all colours, delivers a more durable finish and retains true scrubbability. This makes the paint easier to work with and color will last for years and years – long after other paints have failed.

Why Choose Benjamin Moore paint?

Why Choose Benjamin Moore paint?

Here at The Brilliant Brush Edmonton, our team fully stands behind Benjamin Moore paint and coatings.

  • Benjamin Moore has been awarded more than 100 patents and is committed to developing industry-leading interior, exterior, light industrial and specialty products for every project.

  • Many Benjamin Moore products are low- or zero-VOC, certified to MPI’s Green Performance Standard and qualify for CHPS low emitting credit and LEED®v4 Credit.
  • Benjamin Moore offers certified asthma & allergy friendly paint.

  • There are two Benjamin Moore paints that are Cradle to Cradle Certified Silver in base formulation for select sheens.

  • Gennex Color lock technology offers extreme durability and long-lasting finishes.